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The Digital Counter Why Your Online Store Should Work Like Your Physical One

Walk into any successful firearms retailer and you’ll notice the rhythm of a well-run store: shelves neatly stocked, staff ready to answer questions, and customers guided with ease toward what they ne... ...more

Blog

May 30, 20257 min read

The Digital Counter Why Your Online Store Should Work Like Your Physical One

How Firearms Retailers Can Build a Smarter Marketing Strategy Using AI—And Why You Should Start Today

If you attended last week’s AI webinar, you got a brief look at something we’re calling "The AI Marketing Stack" for firearms retailers. We didn’t have time to go too deep into it, but the idea was si... ...more

Blog

May 22, 202518 min read

How Firearms Retailers Can Build a Smarter Marketing Strategy Using AI—And Why You Should Start Today

coreWEEKLY _ Week of  May 19th to May 23rd

Your weekly dose of innovation, inspiration, and insights. ...more

coreWEEKLY

May 22, 20256 min read

coreWEEKLY _ Week of  May 19th to May 23rd

coreWEEKLY _ Week of  May 12th to May 16th  

Your weekly dose of innovation, inspiration, and insights. ...more

coreWEEKLY

May 18, 20255 min read

coreWEEKLY _ Week of  May 12th to May 16th  

Click to Bang: Reducing eCommerce Friction for Online Gun Sales

How Firearms Retailers Can Streamline the Online Buying Experience for Better Sales and Happier Customers Selling guns online isn’t like selling hats or headphones. Firearms e-commerce comes with laye... ...more

Blog

May 16, 20255 min read

Click to Bang: Reducing eCommerce Friction for Online Gun Sales

The Importance of Special Promotions for Firearms Retailers

Creative Strategies to Move Inventory, Increase Profits, and Keep Customers Engaged May marks the start of the traditionally slow season for gun stores and shooting ranges. After the year-end sales ru... ...more

Blog

May 09, 20257 min read

The Importance of Special Promotions for Firearms Retailers