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Your weekly dose of innovation, inspiration, and insights. ...more
coreWEEKLY
January 17, 2026•4 min read

SHOT Show (short for Shooting, Hunting and Outdoor Trade Show) is not just any trade show. It's the largest gathering of its kind, and it's packed with more size, energy, and industry power than most ... ...more
Blog
January 15, 2026•5 min read

Your weekly dose of innovation, inspiration, and insights. ...more
coreWEEKLY
January 09, 2026•2 min read

Why facial recognition is becoming a smarter way for employees to log into retail systems If you run a firearms retail operation, you already know how much happens at the counter in the first few sec... ...more
Blog
January 09, 2026•8 min read

Your weekly dose of innovation, inspiration, and insights. ...more
coreWEEKLY
January 03, 2026•4 min read

Most firearms retailers are not short on effort. They are short on time, clarity, and systems that actually work together. Marketing often ends up living in the margins. Reviews get answered when som... ...more
Blog
January 02, 2026•7 min read
