Your weekly dose of innovation, inspiration, and insights.

Welcome to This Week’s coreWEEKLY!

This week, we’re zooming out to give you a 40,000-foot view of everything Coreware brings to the table. Whether you’re new to the Coreware ecosystem or just need a refresher, this edition lays the foundation for understanding how our solutions help you run your business with less stress and more success.

🧩 Running a Gun Store Is Hard—Your Software Shouldn’t Be

We kick things off with our featured blog, where we break down the common challenges firearms retailers face and why your technology partner should be a stress reducer—not a stress creator. This one’s a great share if you’ve ever had to fight with clunky systems or disconnected tools.

🛠️ Help Desk Highlights – Smarter Workflows Start Here

This week’s Help Desk spotlights include two quick wins:

• coreFORCE - Catalog: Setup Search Term Synonyms

• coreSTORE - Channels: Easiest Way to Confirm Your Website is Still Connected to coreSTORE

Both are aimed at keeping your systems aligned, your customers happy, and your day-to-day smoother than ever.

🎥 Webinar Replay – coreFORCE Update Live: Episode 5

If you missed the last live session, don’t worry—we’ve got the replay ready for you.

Catch up on the latest updates, key improvements, and practical insights to help you maximize your coreFORCE setup. Whether you're playing catch-up or leveling up, this one’s worth the watch.

📅 Upcoming Webinar – coreFORCE Update Live: Episode 6

🗓️ Date: April 30th, 2025

🕐 Time: 1:00 PM EST

This next session is your chance to stay aligned with everything new in coreFORCE. We’ll explore fresh features, showcase real-life improvements, and share tips to help you get even more out of your eCommerce and operations workflows.

🤖 Webinar Recaps – Watch with Webby by Your Side!

Rewatch your favorite webinars with Webby, our AI-powered sidekick. Got questions as you watch? Webby’s there with answers, definitions, and extra context—no more guessing your way through the tech talk.

📍 On the Ground at NRA Annual Meetings – Atlanta, GA

Coreware won’t have a booth this year, but we will be on the show floor!

Josh Weinstein will be there—ready, mobile, and equipped to do impromptu demos right on the spot. Want to see how Coreware can make your retail life easier? Just find Josh and ask for a quick demo. You’ll be glad you did.

🌟 Shoutout of the Week

Another ⭐⭐⭐⭐⭐ Google Review rolled in—and we’re not gonna lie, these always light us up. They remind us why we do what we do: to help retailers like you thrive.

📌 coreARCHIVE – Your coreWEEKLY Time Capsule

Every edition of coreWEEKLY lives in the [coreARCHIVE]—a running library of tips, updates, and inspiration you can tap into anytime. Catch up, revisit your favorites, or share a helpful one with a teammate.

Here’s to seeing the big picture, simplifying your systems, and building a retail business that runs smoother every day.

— The Coreware Team 🧠⚙️📈

Tariffs on Target: A Firearms Retailer’s Guide to Staying Competitive

The firearms industry may soon face a seismic shift—and it’s coming in the form of new tariffs.

If these tariffs go into effect, they could range from 10% to 37% on imported firearms, ammunition, and accessories.

The ripple effects would be felt across nearly every aspect of retail operations, from pricing to supply chains—even impacting U.S.-manufactured products that rely on foreign materials.

While the potential disruption is significant, it also opens the door for proactive retailers to soften the impact, strengthen customer relationships, and turn a looming challenge into a strategic advantage.

Let’s break down what’s coming, how it may affect your inventory and pricing strategy, and what you can do right now to stay ahead of the curve.

From The Help Desk

coreFORCE - Catalog: Setting up MAP Pricing and Resolving Violations

Background on MAP price

MAP (Manufacturer Advertised Pricing) price is a minimum amount that resellers agree not to advertise below. This does not mean that a retailer cannot sell this product for less in their store, it just means that they cannot advertise a lower price.

As consumers flock eCommerce, distributors and manufacturers want to be sure that their brand's image remains protected and as such, MAP violation monitoring technology has stepped up in recent years. TrackStreet, for example, is a major bot that checks MAP compliance for manufacturers. This bot apparently has the intelligence to add the products to cart and check the in-cart price. This is just one of the solutions out there for distributors and manufacturers.

coreFORCE - Payments: How to Set Up Layaway Payments in coreFORCE Advanced/Enterprise

coreFORCE Advanced and Enterprise Only​

Things you must know

1. Layaways are being processed when a customer uses this as a payment method upon checkout.

2. When a Layaway is made, it becomes an invoice that can be accessed by the customer through My Account > Invoices.

Missed coreFORCE Update Live – Episode 6? Catch the Replay! 🎥

In this session, we explored the latest updates, key improvements, and expert insights to help you make the most of coreFORCE. Whether you want to stay ahead or just catch up on what you missed, you can watch it anytime.

📅 Date: May 6th, 2025

⏰ Time: 1:00 PM EST

Whether you’ve been following along from the start or are just tuning in, this session is your opportunity to stay aligned with the latest in coreSTORE, explore new improvements, and learn practical ways to optimize your eCommerce and operational workflows.

Register Here!

📅 Date: May 7th, 2025

⏰ Time: 1:00 PM EST

Whether you’ve been with us since the first episode or are just discovering the series, this session is one you can’t afford to miss.

Join Greg Turner, retail strategist and CEO of Buying Freedom Group, as he returns to deliver one of the most impactful episodes yet—focused on fixing the disconnect between your promotions and inventory.

Backed by over 25 years of real-world results, Greg will reveal the systems and strategies that have helped retailers across the country turn stock into revenue and promos into profit.

If you run a store, this is where you sharpen your edge.

Register Here!

Webinar Recaps:
Watch with Webby by Your Side!

Missed our latest webinar? No worries! Now you can watch the recap whenever it fits your schedule. But here’s the game-changer—meet Webby, your perfect webinar companion. As you watch, Webby is right there with you, ready to answer any questions or provide extra insights on the spot. It’s like having an expert by your side the entire time. Ready to dive in with Webby? Click below to start watching and chatting!

💬 Your Voice, Your Coreware – Share Ideas & Feedback

Have a suggestion, spotted a bug, or need specific training materials? We want to hear from you! Visit our feedback board to submit your ideas, requests, or issues, and help shape the future of Coreware.