If you’ve been with us for a while, you know we’re all about finding ways to make your life easier, save you money, and give your customers a better experience. Our brand-new search in coreFORCE checks all those boxes, and then some.

This is not just a minor update. It’s a complete rebuild of how search works on your site: faster, smarter, and completely under your control. And here’s the kicker, we built it ourselves.

No pricey third-party add-ons. No “per keystroke” charges. No extra vendor to manage. Just Coreware technology, fully integrated into coreFORCE.

If you’re already a customer, this is a huge win for you. If you’re not, this feature alone should make you seriously consider us, because you’ll get enterprise-level search power without the enterprise-level bill.

Why This Matters So Much

We all shop online. You know the drill: you land on a site, type in what you’re looking for, and then wait… and wait…

If it’s slow, or the results are off, you click away. Your customers do the same thing.

Search isn’t just a convenience, it’s a sales engine. Shoppers who use site search convert at 2–3 times the rate of those who just browse. But that only happens when search is fast and relevant.

The old way? Even on coreFORCE, search speed and accuracy sometimes left room for improvement.

The new way? Instant results. Spot-on matches. Filters that update the second you click them. And you don’t have to pay extra to get it.

One Customer’s Story: A $30K Problem Solved

One of our retailers recently told us they were looking at adding a third-party search tool, and were quoted $29,500 per year, plus a $5,000 integration fee. That’s $34,500 just to make their site search better.

When they saw our new coreFORCE search in action, their reaction was simple: “It’s just as good, or even better, and it’s already built into my site.”

That’s the kind of savings we’re talking about here. With coreFORCE, you’re not writing a huge check to another vendor for a single feature. You’re getting world-class search as part of your platform, fully integrated with your catalog and inventory, and it’s yours to customize.

What’s New in coreFORCE Search

Here’s what you’ll see:

1. Instant Results

• Type “1911” and results show before you finish typing.

• Click “Ammo” or “Firearms” and products appear immediately, no load time.

2. Smarter Matching

• 3,800+ built-in synonyms – “Bullets” = ammo, “AR” = rifles.

• Intent mapping – “Holster” always takes shoppers to Holsters.

• Semantic search – Understands meaning, not just keywords.

3. Your Store, Your Rules

• Boost certain products, brands, or tags so they rank higher.

• Drag and drop filters so the most important ones are right where shoppers need them.

• See exactly why a product shows where it does, and adjust it if needed.

4. Built-In Analytics

• See your most common search terms.

• Track the filters customers use most.

• Soon: connect search terms directly to sales so you know what’s converting.

5. AI When You Want It

• Auto-corrects common brand misspellings (“Sig Saur,” “Leupold”).

• Smarter results with AI semantic understanding.

• In the future: a shopping assistant that helps guide buyers, only when it’s giving the right advice.

Why This Is Good News for Current Customers

With the new search, you can expect:

• Faster, smoother shopping for your customers.

• More searches turning into actual sales.

• Fewer “Do you have this?” calls and emails.

• Full control without hiring a developer or paying an outside company.

• Savings compared to costly third-party solutions, we’re talking tens of thousands of dollars a year for some stores.

Why This Should Get Non-Coreware Retailers Thinking

If you’re not on coreFORCE yet, here’s the honest truth:
To get search this good on most other platforms, you’d have to sign a contract with a third-party service, pay them thousands each year, and hope it integrates smoothly with your site.

With coreFORCE:

• You get it built in.

• You pay nothing extra for the core upgrade.

• It’s designed specifically for regulated industries.

• It’s tied directly into your product data for maximum accuracy.

Better Search Starts with Better Data

We’ve also been working with Buying Freedom Group (BFG) to completely clean up catalog data:

• Accurate MAP pricing direct from the manufacturer.

• Clean, consistent categories.

• High-quality product images (including 3D where available).

• Richer, more accurate descriptions.

Great search plus great data means a dramatically better shopping experience for your customers.

Real-World Proof: Green Monstah Firearms

When we tested the new search on Green Monstah Firearms’ site, the results were instant, literally:

• Lightning-fast searches for everything from “1911s” to “Walther PDP.”

• Filters that update without delay.

• Accurate results even for tricky queries.

The owner’s verdict? She’s keeping it, and she’s not the only one.

Rollout Plan

Here’s how it’s coming:

1. Super Fans First – A small group of long-time coreFORCE customers is testing it now.

2. Full Release – Our goal is to have it live for everyone by the end of the month.

3. More Enhancements – AI tools, analytics, and even more speed improvements to follow.

The speed and accuracy boost will be free for everyone. AI extras may have a small cost, but nothing close to what you’d pay for a third-party solution.

The Bigger Picture

This is just one step in a larger plan. We’re done with the “one-trick pony” model where you need a dozen different services to run your business.

We’re building those advanced features directly into coreFORCE so you:

• Spend less.

• Deal with fewer vendors.

• Have everything working together from day one.

Bottom Line

If you’re already on coreFORCE, you’re about to get one of the fastest, smartest search engines in the industry, for free.

If you’re not, ask yourself:

• How much are you paying for your current search solution?

• Is it this fast? This accurate?

• Does it tie directly into your catalog and inventory?

Our customers are replacing $30,000-a-year search contracts with something better, and it’s built into coreFORCE.

That’s the kind of win we like to deliver.

👉 Want even more help? Check out the newest version of coreY, our AI Coreware Assistant, now live here:
https://app.coreilla.com/v2/preview/7jfNVD5VgwfwigUtUpS9?notrack=true