SHOT Show: Where Innovation Meets Tradition

Each year, the National Shooting Sports Foundation’s (NSSF) SHOT Show serves as the central hub for the firearms, hunting, and outdoor industry. In 2025, SHOT Show once again lived up to its reputation, bringing together industry leaders, innovators, and enthusiasts for one of the world’s most significant trade shows. Held at The Venetian Expo and Caesars Forum in Las Vegas, the event was an unparalleled showcase of cutting-edge products, business opportunities, and advocacy efforts that shape the future of the industry.

At Coreware, we recognize the importance of participating in events like SHOT Show—not just to promote our own solutions, but to contribute to the growth and success of the entire industry. From networking with manufacturers and dealers to supporting advocacy programs that safeguard the industry's future, our presence at SHOT Show reflects our ongoing commitment to firearms retailers, distributors, and manufacturers.

The Scale and Impact of SHOT Show 2025

To truly appreciate the significance of this event, consider the impressive scope of SHOT Show 2025:

• Over 54,000 industry professionals attended this year’s show.

• More than 2,850 exhibitors occupied 816,000 net square feet of exhibit space—spanning over 18 acres.

• The event featured 13.9 miles of aisles, showcasing the latest in firearms, ammunition, optics, and outdoor gear.

• The show’s economic impact on Las Vegas exceeded $88 million, cementing its place as one of the city’s most influential annual events.

Beyond its direct impact on Las Vegas, SHOT Show fuels the broader firearms and sporting industry, which boasts an economic footprint exceeding $90.1 billion and supports more than 384,000 jobs across the United States. These numbers underscore the industry's significance and reinforce why platforms like SHOT Show are vital for its continued growth.

The Innovation Hub: Why SHOT Show Matters

One of the most exciting aspects of SHOT Show is its role as an innovation hub. Every year, new products, technologies, and business strategies emerge that shape the future of firearms and outdoor recreation. The 2025 show was no exception:

• Over 340 new products debuted in the official SHOT Show Product Planner, highlighting advancements in firearms technology, hunting equipment, and shooting sports gear.

• The Supplier Showcase has grown from 260 participants in 2017 to over 500 in 2025, giving manufacturers access to the latest materials and components to refine and expand their product offerings.

• Industry leaders and experts gathered to discuss critical topics such as compliance, digital transformation, and emerging technologies—areas where Coreware plays a pivotal role.

This continuous cycle of innovation solidifies SHOT Show as a must-attend event for industry professionals. By staying ahead of market trends, businesses can adapt to changing demands, improve operational efficiencies, and leverage new technologies to maintain a competitive edge.

The Global Reach of SHOT Show

Although SHOT Show is held in the U.S., its influence extends far beyond national borders:

• Attendees represented all 50 states and over 119 countries, emphasizing the global reach of the firearms and sporting industry.

• More than 2,500 members of the outdoor media, including international press, covered the event, amplifying its exposure to millions worldwide.

This global audience enables U.S. manufacturers and retailers to connect with customers and partners on an international scale. For Coreware, whose solutions support businesses across multiple regions, this level of exposure is invaluable.

More Than a Trade Show: SHOT Show’s Advocacy Efforts

SHOT Show is not just about business—it is also a vital fundraising event that supports initiatives designed to protect and strengthen the industry. Revenue from the show funds several key programs, including:

• Project ChildSafe® – A firearm safety program that has distributed over 40 million gun safety kits across the U.S.

• Operation Secure Store® – A program designed to help retailers secure their inventory and prevent firearm thefts.

• Government Relations Efforts – The SHOT Show generates resources to support Second Amendment rights, promote fair regulations, and ensure the long-term health of the industry.

By participating in SHOT Show, Coreware is not just promoting our business; we are actively contributing to the advocacy efforts that keep the firearms industry strong and sustainable.

Coreware at SHOT Show 2025: Investing in Our Customers

At Coreware, our role at SHOT Show goes beyond simply exhibiting—we create an environment where real conversations and solutions take shape. Here’s how we made our presence count in 2025:

1. Booth 72627 – A Hub for Software Solutions

Our booth wasn’t just a space for brochures and demos—it was a dynamic hub where we showcased our cutting-edge software solutions designed to help firearm retailers, distributors, and manufacturers streamline their operations. We connected with hundreds of industry professionals and demonstrated how Coreware can:

• Simplify compliance for regulated industries.

• Seamlessly integrate point-of-sale and eCommerce solutions.

• Provide advanced analytics and reporting to drive data-driven decision-making.

2. A Private Conference Room for Deeper Conversations

Beyond our booth, we hosted a dedicated conference room where we conducted:

• 50+ one-on-one meetings with existing customers.

• Discussions on inventory synchronization between CoreFORCE and CoreSTORE.

• Infrastructure improvements and reporting enhancements based on real customer feedback.

• Support for dealers looking to expand their digital presence while maintaining compliance.

This setting allowed us to address the specific needs of retailers and distributors in a focused, distraction-free environment—an invaluable opportunity at an event as fast-paced as SHOT Show.

3. Bringing Our Full Support Team to SHOT Show

Rather than sending just a few representatives, we brought a full support team to ensure our customers had direct access to expert assistance throughout the show. Whether they needed help optimizing their current Coreware setup or were exploring new solutions, our team was there to provide hands-on support.

Why Coreware’s Investment in SHOT Show Matters

SHOT Show is more than an event—it’s an opportunity to shape the future of the firearms industry. Our investment in the show reflects our broader commitment to:

• Strengthening relationships with customers and partners.

• Staying ahead of industry trends to develop innovative solutions.

• Advocating for the future of firearms retail and distribution.

• Ensuring businesses can navigate an evolving regulatory landscape.

At Coreware, we don’t just sell software—we are dedicated partners in the industry’s growth and digital transformation. By participating in SHOT Show, we reaffirm our commitment to helping small businesses thrive in an increasingly digital world.

Looking Ahead to SHOT Show 2026

SHOT Show 2025 was an incredible success, but we’re already looking ahead to SHOT Show 2026. As the industry continues to evolve, Coreware will be there—introducing new innovations, listening to our customers, and ensuring that firearms businesses have the tools they need to succeed in a digital-first world.

See you in Las Vegas next year!