Survivorship Bias in Business | coreWEEKLY

Welcome back to coreWEEKLY, your go-to guide for mastering modern FFL operations.

This week's article explores survivorship bias in business and how learning to spot your store's blind spots (like missed searches and abandoned carts) can reveal hidden revenue opportunities.

Then, check out a quick demo of the new SMS Marketing feature, giving you a direct line to your customers through simplified 10DLC registration and CoreY-powered assistance. Over at the Resource Center, take a look at our step-by-step guide to connecting a custom domain to your blog.

Don't forget to save your spot for coreBLAST Episode 21: The Navigator this Friday, August 21st at 1:00 PM ET, and catch up on the replay of coreBLAST Episode 20 for important feature updates.

Let’s dive right into this week's playbook!

During World War II, military planners analyzed returning aircraft to add armor where they saw bullet holes, missing the ultimate truth: the planes that didn't return were shot somewhere else. In retail, your sales reports only show the "returning aircraft"—the transactions that succeeded. This week, we're exploring survivorship bias in business and how learning to look at blank spaces like abandoned carts, missed search queries, and silent walkouts can reveal your biggest growth opportunities.

SMS marketing is now available in Coreware, giving firearms retailers another powerful way to communicate directly with their customers.

In this coreBLAST demo, Ezra walks through how businesses can get started with SMS marketing, including the required 10DLC registration process used by U.S. wireless carriers for business text messaging. See how Coreware simplifies brand and campaign registration, automatically fills in available business information, and uses CoreY-powered assistance to help generate descriptions and sample SMS messages during the setup process.

This guide walks you through the process of connecting a custom domain to your Coreware blog. You will add your domain, set up DNS records with your domain provider, and verify everything to make your blog accessible on your own branded URL. Screenshots are provided for each step to make the process easy to follow, even if you've never managed domains before.

Coreware is packed with powerful features, but with constant updates and new rollouts, it’s easy to miss game-changing tools sitting right inside your system.

Join us on Friday, August 21 at 1:00 PM ET for coreBLAST Episode 21.

We’ll chart a clear course through Coreware’s most impactful features, hidden shortcuts, and recent upgrades. Save your spot by clicking the button below.

Compliance doesn't have to be a headache when you have the right playbook. 

Compliance COREner will feature a special guest to break down the latest regulatory shifts and share actionable strategies to keep your operations bulletproof. Stay tuned for registration details!

coreBLAST is more than an update; it’s where Coreware’s major developments are revealed, explained, and put into action. Catch the Episode 20 replay to stay ahead of the curve.