Why 'set it and forget it' marketing costs you sales | coreWEEKLY
coreWEEKLY

Why 'set it and forget it' marketing costs you sales | coreWEEKLY

Joel Cheney
September 29, 2026
3 min read

You launched the campaign. Now comes the part that tells you whether it actually worked.

This week, we’re looking at what happens after you hit send: what drives sales, where customers drop off, and what deserves more attention.

Plus, click here for a quick visual recap of yesterday's coreSHOP featuring key product updates.

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The Campaign Isn’t Finished
When You Launch It

Launching a campaign is only the beginning. The real value comes from knowing what happened next: which channels brought in customers, where interest dropped off, what actually led to sales, and whether the time you invested was worth it.

Learn how tracking the full customer journey can help you spend less time guessing and make your next campaign smarter.

coreDEMO:
Setting Up Merchant Accounts & Payment Terminals in Coreware

This quick 90-second walkthrough shows you how to set up merchant accounts and payment terminals in Coreware as you migrate from coreSTORE.

See where to manage your merchant accounts, add payment terminals, and connect each terminal to the appropriate merchant account.

Resource Center: 
Setting Up Payments in Coreware

Before setting up your payment terminals and registers in Coreware, start by migrating your merchant settings from coreSTORE. Once your merchant settings are in place, follow these guides to finish your setup:

  1. Add and Pair a Payment Terminal

Learn where to find your terminals under Payment Settings, connect each card reader to the correct merchant account, check whether terminals are online or offline, and discover readers on your network.

  1. Set Up a Register Station

Once your terminal is ready, create your register station and configure the payment terminal, receipt printer, and checkout experience for that counter.

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Replay Ready: coreSHOP Session 2

Yesterday, we took our seasonal campaign framework even further in coreSHOP Session 2. We explored advanced tactics to expand your customer reach, package high-value offers, and track your overall campaign performance, all inside Coreware.

Click the button below to view a quick visual recap of yesterday’s coreSHOP, featuring key product updates from the session.

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